John Voightmann is a brand. Everything touched by this brand turns into a success. It sounds trivial, but John is responsible for international marketing that created stars like Aguillera or Maroon5. He decided to change his life, leave New York and move to Italy. He bought a few levels in a tenement house in a lovely town Pienza and a property in a national park, which turned into an eight-room boutique hotel La Bandita.